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[Rainier
Ale Strikes a Blow for Culture; a Public Service Advertisement]
BE THE FIRST HIGHBROW IN YOUR NEIGHBORHOOD TO OWN A BEETHOVEN, BRAHMS,
OR BACH SWEATSHIRT.
In
accordance with our policy of bringing culture to the masses, Rainier
Ale sponsors an hour-long program seven nights a week on a San Francisco
classical music FM station, KSFR (94.9). That this sort of entertainment
is a trifle too starchy for our own taste is unimportant compared
to the pleasure it gives others. Besides, we are a thousand miles
away in Seattle, so we couldn’t hear it if we wanted to.
(Do you want to know the real reason? O.K., the real reason is we
did a survey that shows the people who like Our Product the most
are either highbrows or lowbrows. It costs a lot of money to reach
lowbrows because there are so many of them, and they aren’t
a particularly grateful bunch, either — probably because everybody
wants to do something for them. You ask them to run down to the
store and buy some, but do they?
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Nope. Highbrows, on the other hand, are pitifully grateful for
any little thing you do for them; it sort of gets you. They may
not be numerous, but by golly they can sure sprint down to the
store. In the old mercantile track meet give us highbrows every
time.)
Which is why we have been offering Beethoven, Brahms, or Bach
Sweatshirts over KSFR. The response was so enormous that we are
extending the offer to music lovers the country over, even though
Rainier Ale is at present only available on the West Coast.
They are in "athaletic gray" and two large sizes only:
men and women.* They fit anybody in a roomy sort of way if you
shove the cuffs up. Now, on the front is a life-sized head of
either Beethoven, Brahms, or Bach, exactly as pictured, each with
his name below to identify him to uninitiated passers-by. The
price: a mere $4.00 each. We would like to give them away, but
state laws and our own prudence forbid it. $4.00, postpaid: no
C.O.D.s or any of those tricks, please. SEND FOR YOUR CLASSICAL
SWEATSHIRT(S) TODAY!
*Rainier
Ale itself is for men only; at least no woman has ever been known
to drink it – they apparently don’t care for it. Our
Product has a good male color and a good male flavor – it
is for men. But music and sweatshirts are for everybody. WARNING
Don’t try to swill it down like beer. Rainier Ale is more
substantial, it should be drunk like, and given the same respect
as, a highball.
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THREE B’S SWEATSHIRT COUPON
Sweatshirts
Rainier Ale
Box 3134c
Seattle 14, Washington
Dear Sweatshirts:
Please find check or money order to cover the following sweatshirts
at $4.00 apiece. I understand that since it’s so late they
might not get here for Christmas. However, please send them as
soon as possible. I will stall.
__ Beethoven Sweatshirt No. desired __
Sex __
__ Brahms Sweatshirt No.
desired __ Sex __
__ Bach Sweatshirt No.
desired __ Sex __
Name, Address, City, State
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